Black Horizon Gin Cocktail
Branding, Packaging,
Art Direction, Photography
Date
March 2019
Packaging Design based around one of my interests: Astronomy. I came up with the name of the brand when I was watching videos about black holes and their event horizons; hence "Black Horizon"
The inspiration behind the design of the wordmark stemmed from the cover designs of vintage sci-fi and mystery novels that I would find going to thrift stores.
I opted for holographic foil for the wordmark and the logo on the bottle caps because the way that the foil shines and the colours that it reflects remind me of the shimmering nebulae found throughout the universe. The bottle and label, except for the wordmark and logo, is entirely matte black and white. This was done to really let the colours and the shine of the foil to stand out.